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If you are playing Texas Holdem heads up, it may be a good idea to bluff pretty often. However it wouldn't be right to give up totally on one of the most powerful weapons in poker. The best thing you can try is to use semi-bluff instead. When playing heads up, mediocre hands like 5c 7h or 3d 3h have much more chances to win the pot. The reason is simple – you have only one opponent to beat, so if you hold cards like 5c 7h that can develop into a straight or two pair, you can play them aggressively after the flop hits – betting and raising as if you hit your two pair or straight. If you hold a small pair like 3d and 3h, you can start being aggressive before the flop – and bet as if you hold a pair of queens or kings. Remember though, when you are semi-bluffing, you want to be aggressive as early as possible – to make your opponent fold out of the way instead of becoming lucky at the river.
 
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Stay Focused Sometimes the best strategies have less to do with what you should be doing, and are more about the things you should not be doing. For example, it should be pretty obvious to most people that when playing Texas Holdem, nobody should hold their hole cards so that the business side faces their opponents. Another thing that should be considered a poker no-no is that if you find yourself at the table with UFC Champion Forrest Griffin, it would be best not to go tilt. These are some obvious examples of what not to do. One of the less apparent things that people should think twice about is playing multiple tables online.
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Singlied Out Anybody who grew up watching Mutual of Omaha’s Wild Kingdom knows that when lion hunts it doesn’t just randomly throw itself on rampaging herd of water buffalo in the hopes that the ton and a half herbivore will just simply throw up the white flag and start pointing out where the best meat is. Lions always try to isolate their prey, and go after the one who is most likely not to get up when they knock it down. They rarely let their egos get to them and go after the biggest, most angry looking one in the bunch.
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A Powerful Pair of Skills If you have a pair of Aces in your hand, and another one falls on the turn, you will probably be putting in the sort of bets that you hope somebody calls in the hopes of getting the poor saps at the table to add to a pot that will ultimately be in neat little stacks in front of you. Any poker book that talks about this sort of action should include that type of value betting in a chapter entitled "Duh". If in this situation you are thinking, "I hope they call my bets", and one of your opponents is looking at the King on the board like starving man eyeing a bucket of chicken, then you have mastered the concept of thin value betting.
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